Emma Carter

Emma Carter

Senior Consultant



Emma trained at Magic Circle law firm Freshfields Bruckhaus Deringer spending her last 6 months of her training contract in their Paris office and upon qualification moved to Norton Rose’s Paris office as part of the Project Finance team.

Emma subsequently returned to London went in-house to Sky advising on marketing and commercial matters for over 4 years. She then moved to Diageo where she was Legal Counsel for Western Europe for their Reserve brands, Customer Development and Wine business.

In recent years, she has held the position of Senior Legal Counsel at Selfridges and worked as a senior legal consultant at a number of global companies including Google, Facebook, Yahoo and Starbucks.

Emma advises on the full spectrum of commercial, marketing and data privacy related matters across all sectors with particular expertise in the FMCG and IT sectors. Emma has extensive experience advising on marketing campaigns, drafting terms and conditions and privacy policies as well as drafting and negotiating commercial agreements.

Emma is based in Melbourne Australia and is dual-qualified in both English and Australian law.


Relevant experience includes:

  • Advising numerous businesses across all sectors on their commercial contracts, terms and conditions, privacy policies and other associated matters.
  • Advising a luxury footwear brand on its website and commercial agreements.
  • Reviewing and advising on advertising campaigns for brands such as Sky, Diageo and Starbucks.
  • Dealing with Ad Standards complaints.
  • Advising an online health provider on setting up their platform, terms and conditions and privacy policy.

Fine Print

Key Practices

Commercial, Corporate, Data Privacy & Media & Entertainment.

Education and Training

University of Leeds (Law LLB) and Nottingham Law School, currently studying for re-qualification in Australia.


Freshfields Bruckhaus Deringer LLP, Norton Rose, BSkyB, Diageo and Selfridges (12 years’ experience)

Client Secondments

Google, Yahoo, Facebook, Starbucks and Versus Arthritis

A social cause I care about

Our environmental impact.

Other interests

Travel, skiing, wine and the outdoors – preferably all at the same time!

News, Insights & Resources


Hiring and Firing Senior Employees – Webinar Recording

On the 22nd March we held a webinar to discuss the legal ins and outs of hiring and firing employees. Ignition’s Head of Employment, Nicky Cranfield led the webinar, covering everything from reasons for “fair” dismissal, to settlement agreements. Below we have a video recording for those of you who weren’t able to make it on the day.

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